Nidec Corporation announced today that it has decided to build a flagship factory to produce its traction motor system, E-Axle, in the city of Pinghu, Zhejiang Province in China, and held a signing ceremony with the city’s government.

As Nidec aims to achieve its 2030 sales target of 10 trillion yen, its automotive business, the traction motor business in particular, plays a pivotal role in the effort. We have sold a total of more than 370,000 units of E-Axel, the traction motor system that Nidec started producing in April 2019 as the first company to do so in the world. In addition, based on the forecast that the fiscal year of 2025 will be the “critical turning point” to see a surge in the demand for traction motors, we plan to sell 3.6 million units of E-Axel with a planned production capacity of 7 million units for the same fiscal year.

The new factory to be built is expected to be the fifth traction motor-related production site, and the fourth E-Axle assembly plant, in China. Based on the concept as Nidec’s “flagship factory” for its E-Axle business, not only will the facility assemble and produce E-Axle units, but it will also operate as an EV-dedicated plant that consolidates the Nidec Group’s component businesses, with a maximum annual production capacity of one million units.